Survey Results

Date: 12th September 2011

Overall, what we have seen from the results of our questionnaire, there is a pretty young target audience (under 20), therefore we have an idea of who our target audience should be. Out of the people who took part in the survey, most of which do watch soaps and so there is a large opportunity to create a new soap where people will become interested… Furthermore, we found that people are keen to watch every episode. Each are loyal ‘customers’ towards the Soap. Another key aspect we found from the results is that these soaps are often on during the evening, as people prefer to watch the TV at this time, therefore, it would be a good idea if we broadcasted our soap during the evening to guaranty that people are happy and are able to watch it. Additionally, we found that repeats are worth showing at weekends, this is important as people with a busy lifestyle who have missed the programme during the day can catch up during the weekend. When it came to themes of a soap, the most popular in which to be seen in a soap was drama and relationships. However when it came to whether or not people thought themes were too often repeated, there was a mixed view. The second to last question was about the setting of the soap. The most popular setting chosen was a school, therefore, we shall ensure that parts of the soap trailer will be filmed on school grounds. Finally, the best place to advise our soap would be on the TV as our results proved it was the most popular place.

By Laura Perry